In our experience, nearly all merchants are still paying what they were paying when they first signed on with their original P.O.S. processors. With the advent of new technology in the industry and the introduction of new measures to offer lower risk to merchants accepting credit and debit as methods of payment, lower pricing is now available.
The new EMV chip card is the latest example of a forthcoming industry standard that assists in protection against fraud. Since there is lower risk to merchants with chip card compliant terminals, they are now eligible to receive lower rates.