Can selling gift cards increase business for you?
IN 2008, in the United States, sales of gift cards exceeded $97 billion. Synergy Card Services offers our clients the option of selling gift cards for use in their stores. There are a number of benefits to selling gift cards, which are also known as “loyalty cards”. Clearly, a customer with a gift card to your store is required to show loyalty by using the card to make purchases at your establishment.
Statistics show that only 70% of the available funds on a gift card is generally used. Meanwhile, 100% of the gift card has already been paid for. In addition, historically customers will spend 40% more than the value of their gift cards when they are being redeemed for a purchase. Needless to say, there is evidence that selling gift cards is a surefire way to increase revenue.
